The role of the consultant in the porcelain industry
In a dynamic landscape of the porcelain industry, namely HORECA, where technologies evolve rapidly and economic pressures are constantly increasing, the role of the seller-consultant becomes essential. However, the accumulated expertise and technical training is often overlooked when price cuts seem to take hold.
Economic changes and the massive access to information put us in front of a key question: How can we make decisions that influence the success of the business, the quality of the products and capitalize on the expertise of a specialist, in the face of the temptation offered by discounts?
The specialist consultant: a partner, not just a seller
In the past, manufacturers in the porcelain industry relied on the advice of experts in the field to create sustainable development products. Nowadays, the role of the seller must expand to offer not only products, but also customized solutions, adapted to the needs of each partner.
A quality consultancy in this field does not only require knowledge of the products, but also a deep understanding of the processes, the materials used and the specific challenges of each client. The vendor-consultant who takes responsibility for providing useful solutions becomes a value-added provider through his approved recommendations.
Thus, he plays an essential role in the relationship with customers, completing the product offer with solutions that amplify the effect of their quality and durability.
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