About us

Passion runs in the family

For us, passions means many things, but most of all, it means our determination and hard work to always provide the best products. We believe that passion is not something you simply have, but something you develop, inherit, learn and above all, feel. That's how things have always been done in our family.

Our family. Because we are a family. A small family at first, just 3 people in a small room, where we produced porcelain decorative articles based on our own designs. This was in 1991, a year in which most of the new Romanian private companies had the opportunity to find the best recipes and conditions for business. We were producing decorative porcelain items for both small businesses and shops.

We passionately celebrated every success, big or small, every new member of our team, every new collection of beautiful white porcelain. We continued to move forward on the chosen path, as our name - Axa - a straight line indicates.

We are still a family today. A bigger one, about 40 members, in a space over 100 times bigger than where we started. But this usually only happens to companies that keep going in the right direction, following their passion. We are still based in our hometown of Alba Iulia, a well-known place for porcelain production.

 

Our best kept secret

We are now present both on the Romanian and European markets, delivering our porcelain products made with passion to customers all over the world. We pride ourselves on our ability to be flexible and adapt to any customer request or desire, to any new market trends and requirements.

From the very beginning, we wanted to ensure that we could maintain our competitive advantages - the quality of our products and the superior degree of whiteness, ensured by combining high-quality raw materials with the use of our own recipe in the production process.

From small to large

It meant a lot of work and determination. But honestly, we enjoyed every minute so much it seems like it only lasted a second. We now have a portfolio of over 1,000 individual porcelain products. Most of them are products dedicated to setting and serving the table, for HoReCa, but we also produce private label products for our customers. All are our own original designs and patterns. We are also proud to offer our customers the ability to create new products on demand. We have the technology and skilled personnel to produce the full range of porcelain products.

Understanding our customers' needs and businesses made us realize that we need to provide integrated dining solutions. Since 2010, we have a strategic partnership with the French company Guy Degrenne, which offers an extensive range of glasses, crystal glasses and stainless steel cutlery. Later, the Dutch brand Sola also added its portfolio of stainless steel cutlery.

Since 2012, we have been present every year with our own exhibition stand at the leading international trade fair Frankfurt Ambiente for consumer goods, a strategic decision that brings a stream of new customers and collaborators every year. All this makes us one of the top 5 Romanian companies in the cutlery industry and the 2nd largest porcelain manufacturer in Romania.

Long term relationships

We have long-term relationships with over 80% of our customers. Why? Simply because it's so much easier to work with someone who knows you and your services, who can adapt to your every need, and who can top up all your orders every year so you never run out of stock for serving the meal. We are that partner for our customers.

We treat our customers like we treat our friends or family, because they are our partners and we offer only the best quality to our partners. Just like you would do to your best friend.

Many years later...

Has the road been smooth over the years? Probably not always, but we enjoyed every step and learned from all our mistakes. This makes us stronger every day. Along with our passion for porcelain, of course.

TRANSPORT COSTS

please request offer

PORCELAIN PRODUCER

from Romania

SECURE PAYMENTS

by card

SAFE DELIVERY

anywhere in Romania

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Axa Porcelaine
Axa Porcelaine
Luni-Vineri: 09-18
Axa Porcelaine
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